You’ve seen the ads. Those promising incredible results. What do you think the intelligent consumer thinks when reading those ads? “If it’s too good to be true, it probably is,” may be the first thought that crosses their minds.

If you need to use gimmicks, absurd promises, hard sell techniques, or ridiculous offers to sell your product, the intelligent consumer will probably believe your product or service has little intrinsic value.

I have been in direct B2B sales as both a successful sales professional and as a Sales Manager for over fifteen years.  I have learned that the surest way to sell a product or service is by showing more value than the price asked.  With copywriting, the trend and training is to follow a set format, fill it with catchy phrases, make incredible claims, and to focus on making an offer too good to refuse; complete with deadlines and “Act Now Before It’s Too Late” slogans.

“I’ve heard it all before...”

You’ve probably said this to yourself a hundred times when listening to or reading a sales letter. And so have your prospects.  When you decide to bring your product or service to market, you need to make certain that the message that accompanies and introduces your product to your potential consumers is truly effective.  You need to be certain that your target audience will not be offended or “turned off.”  Yet turning prospects away is what happens to many products that rely on traditional copywriting as their sales medium.

A Different Approach

What you need is a copywriter who not only understands the art of effective and professional writing, but also is well vested in the science of sales. Many people have strong sales skills yet are lacking in writing skills, and many who can write well have never had any real life sales experience.  My approach to copywriting (direct response, ads, web site content, sales letters, etc.) is to blend both my sales and writing experience together, creating the most effective product you will ever enjoy benefiting from.

Human Needs Psychology

Everything is done for a reason.  In fact, all that we do serves to meet one or more of our six human needs.  I have studied this field of Psychology and have elegantly blended it into my writing.  It is a powerful and highly effective writing method that produces what is most desired: RESULTS!!! 

In this approach to effective writing, I first identify what primary need or needs that your prospect may be looking to fill.  Once identified, I craft the content to speak directly to how your product or service will meet their need.  The results are elegantly persuasive and do not need the aid of hype or hard-sell techniques.  Want to turn away a prospect?  Try to push them into a sale.  Want  to attract a customer?  Pull them towards the direction of your product that meets one or more of their needs.